CIC Position on Extreme Couponing
May 5, 2011.The Coupon Information Corporation (CIC) expresses our great disappointment with TLC’s current series, Extreme Couponing, and hereby offers our expertise and other assistance to TLC and Sharp Entertainment (which produces the show) to enhance the program with more accurate and realistic information. In addition, we hope they address potentially illegal acts that appear to have been portrayed on the show.
Professionals in the coupon industry believe this show creates unrealistic expectations about how coupons work and promotes the misuse of coupons. For example, the show appears to portray coupons being used in violation of the terms and conditions printed on the coupons, such as using coupons to obtain products other than those specified by the coupon offer, and focuses on consumers who have procured large quantities of coupon inserts from unknown sources, which may raise civil and/or criminal issues.
In real life, individuals attempting to use such large quantities of coupons or attempting to use them in violation of the terms stated on the coupons would most likely have their coupons refused at the register or, depending on the circumstances, be investigated by law enforcement. According to media reports, TLC recently stated,
“While the series documents extreme couponing strategies, we take any concerns about specific tactics seriously and are looking into the situation.” We look forward to hearing what TLC discovers.
The CIC’s and other industry experts’ previous offers of assistance to the producers to make this an educational show were previously turned down. Nevertheless, we stand ready to help in the event the producers or TLC reconsider their path and seek to turn this into a show that accurately reflects appropriate coupon strategies and use, which would result in real benefits for TLC’s viewing audience.